The brief
A new restaurant, and a city that hadn't heard of it yet.
The Wild Fork was opening in Jayanagar, Bengaluru. The goal was discovery and buzz: get the restaurant in front of local food lovers with strong reach, high watch time and real social proof, in the launch weeks.
What we did
We hosted a launch night and let the creators tell it.
We invited 13 food and lifestyle creators to an influencer launch experience at the restaurant: the food, the room, the music and the crowd. We mixed tiers on purpose, with 2 nano, 8 micro and 3 macro creators, so we'd get both scale and a low cost per view.
Instead of one big drop, the reels went live one or two a day from 12 to 19 December, so the restaurant stayed in local feeds for over a week.
- 13 collab reels from the event visit
- Restaurant reviews from every creator
- 13 influencer ad creatives the brand can run as ads
- 30+ organic stories, beyond the planned deliverables
