The brief
Make a young label the one people remember.
The Pink Earth makes handcrafted, heritage-inspired fashion. They needed brand awareness, product discovery and top-of-mind recall, and they needed people to actually click through to the products.
What we did
Ten creators, two kinds of deals, one link in every story.
We onboarded 10 fashion and lifestyle creators. Six were mega creators (50K to 500K followers) who worked on barter for the pieces, and four were micro creators on paid deals. That kept the budget lean without giving up reach.
Each creator posted a collab reel styling the pieces, plus a story with the brand tag and a product link, so interest could turn into a visit to the store.
- 10 collab reels
- 10 stories with brand tag and product link
- 10 influencer ad creatives
- Bonus reels, carousels and highlights from several creators
