Sunday, 1 November 2026Delhi NCR editionNo. 1
Voice of Creator.
Influencer news from Delhi, every morning. New rules, platform changes, campaigns worth studying and the numbers behind them. Short, sourced, and written for people who run campaigns.
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India's creator economy in numbers: what brands should know this November
India now has roughly 4 million active creators, most of them small accounts outside the big metros, and influencer marketing is estimated at about ₹3,400–3,500 crore in 2026. Only a small share of creators earn meaningfully, so brands get the best value from vetted micro and regional creators. And despite viral posts, India has not passed a 'National Creator Economy Bill'.
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