The brief
Diwali offers, in the busiest week of the year.
Pronto had festive home-cleaning offers on the app. The job was to spread awareness of them right when every household in the country is cleaning for Diwali.
What we did
We made it part of real Diwali prep.
We worked with top lifestyle creators and built Pronto into how they already handle home services, especially in the rush before Diwali. It was filmed in their own homes and in their own voices.
Because it looked like their Diwali and not a script, it read as a festive reel first, which is what people actually stop to watch.
- 5 high-performing creator collab reels
- 20+ engaging Instagram stories
- Creator sourcing, briefs, approvals and reporting
