The brief
A local showroom, its biggest season, a small budget.
New Shivam Decorators is a home-furnishing showroom in Gomti Nagar, Lucknow. Diwali is when households redo their homes, so it's the season that matters most. The goal was simple: get people into the store for the Diwali sale, with ₹20K for Meta ads.
What we did
We fixed the page before we paid for traffic.
Two months before Diwali we took over their social media: better photos and video of the showroom and products, consistent posting, and informative content on choosing curtains, mattresses and fabrics. Ads send people to your profile, so the profile has to do the convincing.
Then we brought in local creators and Lucknow community pages, to put the showroom in front of people who already follow what's happening in the city.
The Meta ads ran on top: ads that open a WhatsApp chat, shown only to people living in or near premium societies, plus a cheap reach campaign across Lucknow to keep the name familiar.
- Social media revamp: shoots, consistent posting, informative content
- Local creator and Lucknow community page collaborations
- Click-to-WhatsApp ads for curtains, mattresses and festive decor
- A Lucknow-wide reach campaign for the Instagram page
- A trend reel riding the Ambani festive-decor moment
How it came together
- About two months out
Social media revamp
Better visuals, a steady posting rhythm, and content that answers real buying questions.
- Late September
First WhatsApp ads
Small tests around Gomti Nagar to see what got people chatting.
- Navratri
Curtains reel
130 WhatsApp chats at ₹22.88 each, shown to Lucknow households interested in interior design.
- October
Mattress video and the 'Antilia makeover' reel
The mattress video brought 162 chats at ₹24.11 each. The trend reel had a 4.44% click rate.
- Diwali
The Diwali sale
₹1.5 lakh+ in sales at the showroom, from the Diwali sale alone.
