Is Influencer Marketing A Real Job?

Let’s break down the myth that being an influencer is all about taking selfies and sipping on matcha. Sure, the Instagram aesthetic is important, but behind those pretty grids and trendy reels are hours of planning, strategizing, editing, and content management.

Influencers have to build and nurture their community because trust is everything. Brands don’t just pay influencers for a post; they pay them for their audience’s trust, which is built over months or even years of consistent, authentic content