One person’s doomscrolling is another’s ticket to make the bucks!

Doomscrolling or Dollar Signs?

The Growing Opportunity in Influencer Marketing

Ever catch yourself endlessly scrolling through reels on Instagram? Don’t worry, you’re far from alone! 👀

The average Indian spends over 2 hours and 35 minutes a day on social media, and with 467 million active users, over 91% of us check our feeds first thing in the morning. Safe to say, we’re hooked.

But here’s the upside: the influencer marketing industry in India is set to surge past INR 2,200 crores by 2025. Big-name influencers are raking in over INR 1 lakh per sponsored post, while even the micro-influencers are landing between INR 5,000 and INR 20,000. With content creation growing faster than your screen time, influencer marketing is clearly the place to be. You can either create the content or consume it. You’ve been warned. ☠️

What’s Doomscrolling, Anyway?

Doomscrolling—also known as “doom surfing”—is the habit of continuously scrolling through social media, even when it stirs up stress, anxiety, or sadness. But here’s the twist: for creators, doomscrolling can mean more views and better engagement. Platforms like Instagram, Twitter, and popular news sites thrive off doomscrolling by keeping content coming and feeding off user habits.

How to Make Doomscrolling Work for You

Stay Consistent: Frequent posts increase the chances of landing in someone’s scroll. Consistency = happy followers + better engagement.
Jump on Trends: Trending audio, memes, and topics are your friend. Use them, and the algorithm will reward you. Viral content? Yes, please.
Keep It Fresh: Variety works. Experiment with new styles, audio, or even voiceovers to keep things interesting. Creative or quirky, just keep it fun!
Engage Your Audience: Be social! Respond to comments, get chats going in stories, and keep the energy up. More engagement = more reach.
Collaborate Wisely: Connect with other creators or tag relevant brands. Collaborative energy draws traction and opens doors.

How Unpixel Can Power Your Growth

At Unpixel, we know how to turn views into real engagement. We pair you with ideal brands, tailor strategies that work, and ensure your content gets noticed for all the right reasons.

Your growth = our mission.

With a revamp, your page could start catching the attention (and revenue) you’ve been looking for. Unpixel connects you to the right brands and creators so you can focus on what matters: bringing your digital presence to life! 🚀