Is Influencer Marketing A Real Job?

Let’s break down the myth that being an influencer is all about taking selfies and sipping on matcha. Sure, the Instagram aesthetic is important, but behind those pretty grids and trendy reels are hours of planning, strategizing, editing, and content management.
Influencers have to build and nurture their community because trust is everything. Brands don’t just pay influencers for a post; they pay them for their audience’s trust, which is built over months or even years of consistent, authentic content
Influencer Endorsements vs Big Budget Ads

Once upon a time, TV commercials and flashy ad campaigns ruled the world of marketing. But guess what? Times have changed, and influencers are now running the show—especially in India, where the digital economy is exploding. If you still think one big, shiny ad is going to do the trick, it’s time for a serious reality check.
Here’s why influencer marketing is the new powerhouse in town—and why your brand can’t afford to miss out!
Thousand is Better than Million

There’s a common belief that more followers automatically means more influence and better brand deals. But here’s the thing—having 10,000 engaged followers is often more valuable than boasting a million passive ones.
Doomscrolling or Dollar Signs?

Ever catch yourself endlessly scrolling through reels on Instagram? Don’t worry, you’re far from alone!